Comedy Central screwed up badly by appointing Trevor Noah

It is difficult to think that a company like Comedy Central, which has been so successful in commissioning comedy shows that satirise the news, could make a mistake like it did in 2015 when it let Jon Stewart go with an election around the corner.

It is impossible to believe that the company could not have persuaded Stewart to stick on and go after the November 8 voting took place this year. Perhaps it thought that its choice of replacement, South African Trevor Noah, would be able to find his groove after a few months.

In media outlets here and there, the reason advanced for bringing in a younger host is said to be the need to attract a younger audience; the argument made is that Stewart’s audience was mostly a 45+ demographic while Noah, just 31 at the time he took over, would pull in the crowd below 40, a group that the management deems to be a wealthier demographic and what it needs as it looks to the future.
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